Crafting visual impact
Art Direction
Brand Identity Systems
Motion Graphics
AI Enthusiast
Visual Storytelling
Layout Design
Team Leadership
About
I am a Lead Graphic Designer and Art Director with 10 years of experience working within global creative networks. My background includes brand design, visual systems, and art direction for digital and corporate platforms. Currently, I focus on developing visual identities for stakeholder initiatives, collaborating with multidisciplinary teams to deliver design solutions for large-scale brand ecosystems.
Throughout my career, I have evolved from hands-on design to leading projects that balance creativity with brand consistency. My expertise includes layout design, motion graphics, and design leadership, incorporating storyboarding, UI/UX principles, and AI-driven workflows into my process.
I am passionate about creative problem-solving and human-centered communication, constantly learning and adapting to new technologies and trends within the ever-evolving creative landscape.
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Job Experience
Deloitte
Lead Graphic Designer
2025-Present
I work as a designer within the US Marketing Excellence department, collaborating directly with the US firm to deliver marketing assets. My role involves developing visual identities for stakeholder initiatives that are translated into various materials, including social media, digital ads, and web pages. I collaborate with creative directors and business teams within an Agile environment, managing project workflows in Workfront and applying UI/UX principles in Figma.
JAM
Digital Designer
2025
I worked as a contractor for this Canadian boutique agency, delivering digital solutions across web and presentation design. My role included creating Lottie animations and developing wireframes in Figma for web pages. I produced presentations in Google Slides and Microsoft PowerPoint and utilized prompt-based image generation to create AI graphic assets. My work focused on providing design deliverables for international clients, integrating new tools into the agency's creative production.
The Creators Studio
Sylvania Costa Rica
Education
Design Lead
2022-2024
I provided art direction and mentorship to junior and mid-level designers, overseeing high-quality projects. I managed workloads, ensured effective communication with creativity and project management teams, and directed the design of social media calendars and audiovisual formats. My work included developing visual storytelling and delivering boutique design solutions for clients in industries such as architecture, real estate, and retail.
Senior Graphic Designer
2020-2022
As a Senior Graphic Designer, I crafted a wide range of visual assets for social media, printed materials, and branding projects. I contributed to the creation and development of comprehensive branding guidelines and digital style guides for multiple brands. My role also involved executing designs for printed materials, video content, and motion graphics, delivering high-quality visuals that aligned with client objectives.
POP Digital Agency
Associate Visual Designer
2019 - 2020
At POP Digital Agency, I designed digital ads for various brands showcased on Target's website. My role required close collaboration with creative directors, copywriters, and project managers to ensure timely and high-quality deliverables.
As an in-house Graphic Designer, I conceptualized and developed packaging, communication materials, and sales support collateral. I played a key role in creating point-of-sale displays, overseeing both the design of printed graphics and coordination with the production workshop to ensure accurate construction based on my designs. Additionally, I led internal campaigns for employee engagement and corporate volunteering initiatives, contributing to the company’s community-focused efforts.
2016 - 2018
Junior Graphic Designer
Google UX Design Professional Certificate
2025 – Present (Ongoing)
Via Coursera
Advertising Design
Bachelors Degree
Veritas University
2011 - 2015