Crafting visual impact
Art Direction
Brand Identity Systems
Motion Graphics
Visual Storytelling
Layout Design
Team Leadership
About
I’m an Art Director and Senior Designer with extensive experience and a strong passion for continuous learning, focusing on human-centered leadership. I’m always seeking to acquire new skills and stay up-to-date with the latest trends through research, articles, and podcasts. Currently, I specialize in visual storytelling for digital content development and am expanding my expertise into UX design to create more user-centered solutions.
With 8 years of professional experience, including 5 as a designer and the last 2.5 as a Design Lead, I’ve honed my skills in motion graphics, layout design, illustration, art direction, and team leadership, adapting to the diverse needs of my clients. My goal is to deliver visually impactful solutions that elevate and empower the brands I work with.
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Job Experience
The Creators Studio
Education
Design Lead
2022-2024
I provided art direction and mentorship to junior and mid-level designers, overseeing high-quality projects. I managed workloads, ensured effective communication with creativity and project management teams, and directed the design of social media calendars and audiovisual formats. My work included developing visual storytelling and delivering boutique design solutions for clients in industries such as architecture, real estate, and retail.
Senior Graphic Designer
2020-2022
As a Senior Graphic Designer, I crafted a wide range of visual assets for social media, printed materials, and branding projects. I contributed to the creation and development of comprehensive branding guidelines and digital style guides for multiple brands. My role also involved executing designs for printed materials, video content, and motion graphics, delivering high-quality visuals that aligned with client objectives.
POP Digital Agency
Associate Visual Designer
2019 - 2020
At POP Digital Agency, I designed digital ads for various brands showcased on Target's website. My role required close collaboration with creative directors, copywriters, and project managers to ensure timely and high-quality deliverables.
Sylvania Costa Rica
As an in-house Graphic Designer, I conceptualized and developed packaging, communication materials, and sales support collateral. I played a key role in creating point-of-sale displays, overseeing both the design of printed graphics and coordination with the production workshop to ensure accurate construction based on my designs. Additionally, I led internal campaigns for employee engagement and corporate volunteering initiatives, contributing to the company’s community-focused efforts.
2016 - 2018
Junior Graphic Designer
Google UX Design Professional Certificate
Via Coursera
2025 – Present (Ongoing)
Advertising Design
Bachelors Degree
Veritas University
2011 - 2015
Other projects
Rise&Run Running Club
Since June 2024
Co-Founder and Co-Leader
I co-created Rise&Run, a recreational running club designed for all kinds of runners and enthusiasts in San José, Costa Rica. This free, community-driven space promotes exploration of new urban and rural routes through weekly runs, night sessions, and occasional hikes, while building a strong sense of community.
Key achievements and highlights:
Community building: Rise & Run connects individuals aged 23–38, fostering friendships and a sense of collaboration through shared running experiences.
Unique experiences: Runs conclude with brunches or evening snacks, creating relaxed spaces for networking and meaningful conversations.
Brand identity: Co-designed the club's branding, including our mascot “RunRun,” a symbol of the club’s vibrant and optimistic essence.
Event coordination: Organized creative activities like themed runs that combine sports with cultural and social experiences.
