Rise&Run
Co-Founder & Creative Lead
Founded in 2023 alongside designer Sofia Flores, Rise&Run is a community-driven initiative in San José, Costa Rica, that merges wellness with active lifestyles. What started as a small gathering of 6 people has organically grown into a community that hosts over 150 participants in a single session. This project serves as a collaborative platform where we manage the intersection of physical activity, social connection, and visual communication.
A Creative Laboratory
As both founders are designers, Rise&Run functions as a space for visual experimentation and creative freedom. This autonomy allows us to explore bold typography, new design systems, and AI-driven workflows to create innovative content. We use the project as a testing ground for emerging technologies and graphic expressions, translating these experiments into a cohesive and evolving brand experience for our community.
Evolution & Community Impact
Our activities have evolved from simple runs into comprehensive wellness experiences, including yoga, pilates, and relay races. Beyond fitness, we are committed to social impact, establishing partnerships with local schools and foundations to give back to the community through organized initiatives and collaborative support.
Collaborative Leadership
& Design
Through a shared leadership model, the project focuses on the strategic and creative development of the brand across
three main pillars:
-
![]()
Visual Identity & Branding:
Development of a flexible and scalable visual system that ensures consistency across digital platforms and physical touchpoints.
-
![]()
Content & Storytelling:
Creation of engaging narratives for social media that reflect the community’s energy and growth.
-
![]()
Experience Design:
Execution of the visual and operational aspects for diverse events and large-scale brand activations.
Brand Collaborations
